By Nestor Torre
Philippine Daily Inquirer
TIME WAS WHEN, TO BECOME a TV host, you had to be personable, intelligent, articulate, experienced, knowledgeable, charismatic and empathetic. Today, all you have to be is well-connected, dishy-looking and young.
What’s going on here? Our TV networks are pandering big time to the nation’s youth culture and market, because they are belatedly and thus over-eagerly heeding what demographers have been telling them for years: That the majority of Filipinos are young, so programs and TV personalities should be suited to the youth’s preferences, needs and expectations.
There’s some sense in that, but the trouble is, TV stations have reacted excessively in favor of the youth mystique, hence the current idolatry on the small tube toward anyone and anything youthful.
Thus, we witness the sad spectacle of raw teens who are given hosting duties that they fail to properly comply with.
Banking mostly on their youth, good looks, trendy clothes and hip spiels written on appropriately named “idiot boards” by other people, the tyro hosts look nervous and even terrified, speak in an anguished whisper or a croak, and read their spiels as though they were intoning their own death sentence.
They fail to understand that hosting is much more than being young, looking good and reading perky spiels.
Good TV hosts are supposed to draw the best out of their guests, to ask the key questions in viewers’ minds, to give a show character, scope and insight, and to make the program’s elements interesting and exciting for the viewing public.
TV hosts are supposed to forget about themselves, and to think only of their guests, viewers, and the major impact or insight that their show is supposed to project.
However, if you’re callow, shallow and nervous as heck, how could you possibly have the sense and sensibility to focus on those truly important objectives?
No, you just try to survive as best you can, without ending up with too much egg on your face.
These thoughts come to mind because we’ve recently had our fill of untalented young program “hosts” who have been bombing miserably on the tube, thus grievously compromising the effectivity of the shows assigned to them:
A teen starlet interviews a senior star about his decades-long career, and insults his guest with his abysmal ignorance.
Young “singing champions” host talent shows by simply reading spiels that all too predictably go, “Excited na ako sa show natin ngayong gabi—excited ka na ba?” “Excited rin ako, exciting talaga ang show natin ngayon!” (I’m really about this show tonight. Are you also excited?” “Yes, I am also excited. Isn’t this show exciting?”)
—Oh, please.
Trouble is, viewers don’t complain that they are being poorly served by these callow non-hosts, and by the studio executives who cavalierly transform them into “hosts” overnight. So, assert your right to intelligent and professional programming, and speak up!
As for the young “hosts” themselves, please realize that many of you are doing shoddy, shallow work, so prepare yourselves much more thoroughly before you dare to face the TV cameras again.
The face you save may be your own.